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The Long Tail

July 9, 2006

The Long Tail began as a blog and is now a book. Chris Anderson has delivered the goods. Everyone involved in retail should read this book, and not just for its insight on how the internet changes the landscape of selling. He presents a clear and convincing story of the nature and history of selling. Like The Cluetrain Manifesto, this book explores how we need to change our assumptions as technology democratizes access and opportunity to production, selling and buying.

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